2019全球品牌500强全榜单

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  英国品牌价值咨询公司Brand Finance于1月22日发布了“2019年全球品牌500强”报告,亚马逊蝉联全球最具价值品牌榜首,达到1879亿美元。苹果排名第二,品牌价值为1536亿美元,谷歌排名第三,品牌价值为1428亿美元。

  中国工商银行及中国建设银行进入该榜单前10,分列第8和第10位。其余进入榜单前十品牌依次为:微软(第4)、三星(第5)、AT&T(第6)、Facebook(第7)、威瑞森(第9)。

  此外,华为排名从2018年第25位跃升至第12位,品牌价值增幅高达63.7%,达622.78亿美元(约合4226.3亿元),紧追在工商银行及建设银行之后。微信排名是全球第20名,而腾讯QQ、淘宝和天猫分列21、23和35名。

  按国家上榜品牌总价值来看,美国上榜品牌总价值达31242亿美元(约合21.2万亿元),占500强总价值45.4%,中国上榜品牌总价值首次突破1万亿美元(约合6.78万亿元),达13074亿美元(约合8.87万亿元),占500强总价值19%,仅次于美国。日本以6.1%占比排名第3,德国第4(5.8%),法国第5(4.5%),英国第6(3.3%),其他国家和地区品牌占比为15.8%。

  从品牌价值增长速度来看中,爱奇艺增长速度全球最快,过去一年增长326%,至43亿美元(约合291.8亿元),首次进入500强榜单,排名第483位。腾讯旗下即时通讯应用微信品牌价值增长126.2%,达507.07亿美元(约合3441.07亿元),全球排名第20位;腾讯(QQ)品牌价值增长21.9%,达497.01亿美元(约合3372.8亿元),全球排名第21位。而京东品牌价值负增长率最高,为-42%。

  中国平安、中国移动和中国农业银行分列第14、15和16位,国家电网和中国银行分列第18位和19位。

  在前五十名榜单中,上榜中国品牌还包括淘宝(第23)、中国石油(第33)、天猫(第35)、茅台(第45)、中国石化(第49)。

  来源: 商业周刊中文版

  附部分榜单:

2019排名 2018排名 品牌 国家 行业 品牌价值/百万 提升度 1 1 Amazon UnitedStates Tech $187,905 +24.6% 2 2 Apple UnitedStates Tech $153,634 +5.0% 3 3 Google UnitedStates Tech $142,755 +18.1% 4 6 Microsoft UnitedStates Tech $119,595 +47.4% 5 4 Samsung SouthKorea Tech $91,282 -1.1% 6 5 AT&T UnitedStates Telecoms $87,005 +5.6% 7 7 Facebook UnitedStates Tech $83,202 +8.7% 8 10 ICBC China Banking $79,823 +34.9% 9 8 Verizon UnitedStates Telecoms $71,154 +13.3% 10 11 ChinaConstructionBank China Banking $69,742 +22.8% 11 9 Walmart UnitedStates Retail $67,867 +10.4% 12 25 Huawei China Tech $62,278 +63.7% 13 13 Mercedes-Benz Germany Auto $60,355 +25.9% 14 29 PingAn China Insurance $57,626 +76.7% 15 12 ChinaMobile China Telecoms $55,670 +4.6% 16 26 AgriculturalBankofChina China Banking $55,040 +47.5% 17 15 Toyota Japan Auto $52,291 +19.7% 18 18 StateGrid China Utilities $51,292 +25.3% 19 17 BankofChina China Banking $50,990 +22.1% 20 47 WeChat China Tech $50,707 +126.2% 21 20 Tencent(QQ) China Tech $49,701 +21.9% 22 27 HomeDepot UnitedStates Retail $47,056 +39.4% 23 - Taobao China Tech $46,628 - 24 21 T(DeutscheTelekom) Germany Telecoms $46,259 +15.2% 25 30 Disney UnitedStates Media $45,750 +40.4% 26 23 Shell Netherlands Oil&Gas $42,295 +7.3% 27 22 Volkswagen Germany Auto $41,739 +4.5% 28 19 NTTGroup Japan Telecoms $41,670 +2.0% 29 16 BMW Germany Auto $40,501 -3.1% 30 14 WellsFargo UnitedStates Banking $39,948 -9.4% 31 32 Starbucks UnitedStates Restaurants $39,268 +21.1% 32 42 YouTube UnitedStates Tech $37,847 +46.2% 33 34 PetroChina China Oil&Gas $36,799 +18.0% 34 28 BankofAmerica UnitedStates Banking $36,687 +10.2% 35 - Tmall China Tech $36,430 - 36 35 Citi UnitedStates Banking $36,407 +18.3% 37 24 Chase UnitedStates Banking $36,265 -6.6% 38 37 Coca-Cola UnitedStates SoftDrinks $36,188 +19.1% 39 36 Marlboro UnitedStates Tobacco $33,569 +10.0% 40 31 IBM UnitedStates CommercialServices $32,854 +1.2% 41 39 Nike UnitedStates Apparel $32,421 +15.7% 42 62 Boeing UnitedStates Aerospace&Defence $32,022 +60.6% 43 44 McDonald's UnitedStates Restaurants $31,487 +26.6% 44 74 UnitedHealthcare UnitedStates Healthcare $30,577 +64.3% 45 54 Moutai China Spirits $30,470 +43.4% 46 57 Deloitte UnitedStates CommercialServices $29,633 +42.2% 47 70 Porsche Germany Auto $29,340 +54.0% 48 52 UPS UnitedStates Logistics $29,300 +33.2% 49 46 Sinopec China Oil&Gas $29,147 +23.3% 50 51 Intel UnitedStates Tech $29,113 +32.0% 58 40 CSCEC China Engineering&Construction $25,673 -2.8% 70 88 ChinaMerchantsBank China Banking $22,480 +34.8% 71 102 ChinaLife China Insurance $21,836 +51.7% 80 45 ChinaTelecom China Telecoms $20,636 -13.9% 81 92 Evergrande China RealEstate $20,444 +26.0% 87 55 Baidu China Tech $19,476 -7.5% 102 130 CountryGarden China RealEstate / / 104 100 Wuliangye China Spirits / / 111 148 AIA China(HongKong) Insurance / / 113 123 ChinaRailwayConstructionCorporation China Engineering&Construction / / 116 162 Alibaba China Tech / / 117 105 BankofCommunications China Banking / / 130 99 ShanghaiPudongDevelopmentBank China Banking / / 135 149 ChinaCITICBank China Banking / / 138 245 MideaGroup China Tech / / 141 122 NetEase China Tech / / 146 127 IndustrialBank China Banking / / 147 150 CRECG China Engineering&Construction / / 151 63 JD.com China Tech / / 160 - PostalSavingsBank China Banking / / 162 236 Vanke China RealEstate / / 165 - Greenland China RealEstate / / 168 177 ChinaPacificInsuranceCompany China Insurance / / 180 134 ChinaUnicom China Telecoms / / 193 183 ChinaMinshengBank China Banking / / 196 232 PICC China Insurance / / 198 213 TSMC China(Taiwan) Tech / / 199 215 Yanghe China Spirits / / 216 416 Hikvision China Tech / / 232 323 PolyDevelopment China RealEstate / / 234 377 LongforProperties China RealEstate / / 238 230 3 China(HongKong) Telecoms / / 243 - Youku China Tech / / 247 255 CRRC China Engineering&Construction / / 252 455 GreeElectricAppliances China Tech / / 258 285 Yili China Food / / 259 274 ChinaEverbrightBank China Banking / / 285 304 MCC China Engineering&Construction / / 286 - Sunac China RealEstate / / 314 374 Haier China Tech / / 317 472 ChinaResourcesLand China(HongKong) RealEstate / / 337 257 Xiaomi China Tech / / 339 412 suning.com China Retail / / 340 444 Lenovo China Tech / / 341 293 GeelyAuto China Auto / / 366 321 Chunghwa China(Taiwan) Telecoms / / 387 481 LuzhouLaojiao China Spirits / / 400 211 DalianWanda China RealEstate / / 401 - Harbin China Beers / / 409 - ctrip.com China Tech / / 410 - Mengniu China Food / / 413 - CNBM China Engineering&Construction / / 422 340 CNOOC China Oil&Gas / / 425 - GalaxyMacau China(Macau) Hotels / / 437 468 CathayLifeInsuranceCo China(Taiwan) Insurance / / 453 - CFLD China RealEstate / / 454 447 ChinaSouthern China Airlines / / 461 399 CCCC China Engineering&Construction / / 462 386 FubonLife China(Taiwan) Insurance / / 483 - iQiyi China Tech / / 491 482 ChinaEastern China Airlines / / 499 - BankofBeijing China Banking / /
 
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